Google

A little over 18 months ago my mother sent me a copy of a DVD entitled "The Secret". Now for those of you who read my last blog, I will not go back into a story that I have already told. But for those of you who have not heard of "The Secret" I suggest you either read my previous blog or Google it.

Have you ever Google'd your self, something close to you or someone you know? Now I cant speak for every one but a large number of insignificant people I know can be found on Google, if it is used right. Now, of course there is a cavet on this. For a person to be found on Google they either need to be an internet user or interact (atleast) with an entity that uses the internet. This could range from a news paper/reporter or something as simple as an entity that posts on the internet what has recently happened, like the buying and selling of cattle.

Where is this going you may ask. Google is "the" or atleast a major key in my story. I quickly learnt about two terms, Googleadword and GoogleAdsense. Adword in simplicity is the form of paying Google to rank higher in their search return or better know as results. Adsense is the manner for advertising what ever and who ever wants to pay Google to advertise themselves.

In essence, you may pay Google to advertise your company, but Google needs "banners" or "bill boards" on to which to place your add for the general public to see. In walks the website owner. A website owner may apply to Google to display Google adds on their web page at a commission. Thus, you can make money by allowing Google to display other peoples add on your web site, these people are using Adwords.

The amount of money you can earn from Google Adsense is based upon varying factors, the prime factor being traffic, the amount of people you have through your website, and of course depending on the agreement with Google will depend on how you get paid. This can either be, pay per click, or pay per impression. Basically, it means earning a commission either everytime an add is clicked displayed on your web page, or every time that add is simply just displayed on your web page.

Google does all the hard work and determines which adds it will display, in what cycles etc. You dont need to concern your self with this. Why you might ask, seeing as you want people to come to your site and view those adds to earn a passive income. Well the answer is simple. Other people are paying to display these adds, Google is paying you a commission to "host" (provide a place to advertise) these adds. Seeing as you are basically being paid simply for letting Google display adds in your free space means that Google wants to make sure it is getting the most out of you, and hence, they will place the most appropriate adds relevent for your web site.

There are like you would expect, terms and conditions to using Google and its services. From what I understand, they are very strict in how they manage them self and people who promote/display Google as an affiliate. As they are a house hold name you can expect they take them selves seriously and will not tolerate miss use of their brand name and identity.